Management Team

Chris Sheffield, General Manager, Million-2-1 and Director of Remote Gaming, IGT-UK

Chris Sheffield is Chief Executive Officer of Million-2-1, a leading provider of interactive services, games & mobile phone solutions. Following the company's acquisition by International Game Technology (IGT) in 2008 he is also responsible for the remote gaming operations of the IGT group.

Chris founded Million-2-1 in 2003 and introduced many new games and innovations to the gaming industry, including the highly successful reverse auction - now an international phenomenon.

Chris's career in the gaming industry has spanned some 20 years. Starting at Deloittes Gaming Division in 1987 until 1998 as Partner Principal, where he worked with companies such as William Hill, United Nations, Lloyds of London, Morgan Stanley, Bank of Japan, British Airways, NatWest, MoD, WH Smith, Jockey Club, and a number of premier league football clubs. Chris then went on to use his entrepreneurial skills to form Sportal.com and The Restaurant Game in 1998, and Eunite Ltd in 1999 which was sold to N Brown PLC in 2001 for £18 million. His entrepreneurial ability has been widely recognised and led to Chris winning two National Entrepreneur Awards.

Simon Murphy, Commercial Director, Million-2-1

Simon Murphy is Commercial Director of Million-2-1. He is responsible for developing relationships with key clients including broadcasters and gambling operators, as well as overseeing the sales and distribution strategy for Million-2-1's expanding portfolio of mobile and online games.

Having been introduced to the online sector in 1998, he developed the highly successful online arm of Language Learning giant Linguaphone.

In 2000, Simon joined Eunite Ltd, an internet production company. During his time at Eunite, he worked on the design and implementation of Stanley Leisure's first online casino.

Simon joined Million-2-1 in 2003 where he has worked in all sectors of the mobile gambling field, prior to the acquisition of Million-2-1 by IGT UK.

Dawn Cooper, Commercial Manager, Million-2-1

Dawn Cooper is Commercial Manager of Million-2-1 and is responsible for the SMS agency division. Her focus is on maximising new revenue streams for key clients and is responsible for planning mobile-based campaigns from concept to execution, all within legal and regulatory frameworks.

Dawn joined Million-2-1 in 2006 and has successfully launched several premium-rate SMS competitions and studio interaction systems for major broadcasters including talkSPORT, Heart FM, Galaxy FM, Virgin Radio and Absolute Radio, as well as print media for the Daily Mirror. Other areas of expertise include mobile marketing for retailers and SMS Lotteries.

Prior to Million-2-1, Dawn worked as a PR Manager at a leading FMCG agency in London for clients including Diet Coke, Dove, Disney and the Tea Council.