Million-2-1 was founded in 2003, and immediately made an impact on the market with the introduction of the first reverse auction – now an international phenomenon.
The company followed this success by creating some of the most innovative and interactive competitions, lotteries and SMS games for the huge mobile phone market.
Million-2-1 now has over 2 million customers and generates significant non-traditional revenue streams for its partners, which include some of the world’s biggest brands.
In 2008, IGT-UK Group acquired Million-2-1, cementing the strategic relationship developed between the two companies and marking IGT-UK Group’s entry into the mobile gaming market.
6th October 2009: Million-2-1 wins SMS contract for Orion Media radio stations
4th June 2009: Million-2-1 Launches Legendary Rainbow Riches® On Mobile
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