Million-2-1 Corporate Background

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  About Us

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  Million-2-1 Corporate Background

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  IGT-UK Corporate Background

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  Management Team

Since being founded in 2003, Million-2-1 has worked with many high profile media companies to operate interactive SMS and mobile mechanics. Most notably Million-2-1 invented the How Lo?® reverse auction SMS competition which is now a worldwide phenomenon.

Million-2-1 has over 2.6 million customers and its clients include talkSPORT Radio, Absolute Radio, LBC Radio, Orion Media, News International and Manchester United.

Since being acquired by IGT-UK Group in 2008, Million-2-1 has developed a portfolio of famous IGT & Barcrest Group gaming titles for the mobile platform, which are operated under its direct-to-consumer brand, Kerching.

Million-2-1 holds an External Lotteries Manager permit, as well as a number of Personal Management Licences, and is a member of the Lotteries Council.

Since its inception, Million-2-1 has maintained an unblemished compliance record. Operating under privileged licenses in a highly regulated industry, Million-2-1 maintains the highest level of approval to all products and services in order to protect and preserve its name, reputation, integrity and goodwill.