SMS Games
Million-2-1 has an extensive range of SMS gaming products that can be quickly implemented as a tool with which to interact with your audience.
How Lo?® - the World's First Reverse Auction
Million-2-1's biggest and best-known product is How Lo?®, the reverse auction where the Lowest Unique Bid wins. We invented this format in 2003 and it became instantly popular with our partners and their audiences. The concept is simple but the game-play is highly engaging and it gives the mass-market an opportunity to win big prizes whilst having an interactive and enjoyable experience.
We have successfully promoted thousands of reverse auctions with a range of partners, both in the UK and overseas.
This high level of operation has allowed us to develop unmatched knowledge of our product in terms of legal expertise, promotional execution, prize selection, customer experience, CRM and technical requirements, not to mention a highly recognisable brand.
How Hot? - Treasure Hunt
A treasure hunt-style game which features lots of prizes hidden in secret locations in a mystery grid. Easy to play and easy to win. Players pick squares to find the prizes.
Interactive 'hot', 'warm' or 'cold' clues help players locate prizes and encourage repeat play. The first person to find a prize wins it. Each grid holds £0000's of prizes and lasts for a set period e.g. one week. The prize grid can be easily themed to fit in with brands, events etc. and is well suited to sponsorship.
Bespoke Competitions
As well as 'off-the-shelf' products Million-2-1 has become well known for developing new ideas based on the client's brief. Successful examples of this service have been heard on LBC: Most Wanted and UTV: Lucky Lettas. In each case we worked with our radio partners to understand what they wanted to achieve from the promotion and created an original format on their behalf. We can do the same for you.
Programme Content
Million-2-1 develops bespoke creative concepts for television and radio. Most recently, Million-2-1 launched a weekend quiz show called Money on Your Mobile which airs on the ILR network every Saturday and Sunday night. This was also rolled out across the Local Radio Company network in May 2008.
Million-2-1 also has other programme concepts which present simple solutions to fill challenging air time and can generate significant revenue streams through syndication opportunities.
Lotteries
Under the Gambling Act 2005, lotteries have become an attractive way of generating revenue from prize competitions. A lottery is any game where the outcome is determined solely by chance. As part of the new legislation, popular question-based competitions that do not include a substantial skill element will only be permissible when done in conjunction with an External Lottery Manager's Permit (ELM).
The ELM is the most difficult gambling permit to obtain. Million-2-1 has had one since 2005 which enables us to run lotteries on your behalf and our creative team is well positioned to come up with original formats to suit any situation. The lack of a skill element makes lotteries the most popular form of gambling in the World, very few companies can run them in the UK, but we can.