Compliance & Law

Million-2-1 prides itself in taking a 'whiter than white' compliant approach to all industry legislation and has been widely recognised with the governing bodies for this. You can have complete confidence that anything you do with Million-2-1 will comply with the law and that all of your consumers will have a rewarding experience.

For all SMS activity Million-2-1 uses MT (mobile terminated) billing. Our customers are only charged for legitimate messages received into our systems, providing fair and equal participation. Any customer errors or entries received after the close time of a promotion are not chargeable to them.

For mobile gaming Million-2-1 uses remote age verification and location based tracking to ensure services are accessed only by legally eligible players in legal territories around the world.

We have close working relationships with regulators including PhonePayPlus, OFCOM and the Gambling Commission. Furthermore, the Gambling Commission recognises Million-2-1's reverse auction as a skill-based prize competition and all reverse auctions should follow Million-2-1's model.

Million-2-1 holds the following licenses, granted under the Gambling Act 2005:

  • UK Licensed ELM (lottery manager)
  • UK Licensed Pools and bookmaker
  • UK Licensed casino and bingo operator

View the Gambing Commisions FAQ document regarding Reverse Auctions.

Our Clients

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